Ayub is Head of Libraries and Cultural services for Warwickshire County Council after beginning his career in education and children’s services. His interest extends to international library development, with a strong focus on diversity and inclusion, particularly as a former refugee himself. He has worked on library projects in several countries for the British Council. He is author of a number of guidelines on Library Buildings and author of the book ‘Better by Design’ published by Facet Publishing and is currently writing a new publication on Post-Covid Library Design. In 2013, Ayub was awarded an MBE for his services to libraries, and he is past President of CILIP, the UK’s library and information association.. Ayub is a Member of the British Library’s Public Lending Rights committee. . Ayub is President Elect of Libraries Connected (formerly Society of Chief Librarians) and a Governing Board Member of IFLA and a Member of the Library Buildings Committee.